Every page of content on your site should cross link to other content. If you have a blog, throw in a link to older blog posts you've written at every opportunity. Don't go too wild - just 1 to 3 links are fine. I tend to get peeved at sites that cross link too much, so only link to content that is actually relevant to what you're writing about. As the amount of content on your site grows, you'll have more fuel to cross-link to.
Cross-linking is important because not only does it help search engines find your content, but it helps them figure out which content is the most important. Google does this by calculating internal page rank for each page on your site. It figures out which pages you're linking to most often and emphasizes those pages in the results. The result is that important pages like your home page are ranked higher than content deeper in your site.
That's all for todays edition. Have a great weekend and I'll see you again next week when we'll dive into my favorite part of SEO: Link development, link bait and letting the right people know about your site.
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